HippyTree Brand Book & History

I founded an apparel company called HippyTree in 2004. The brand started as a side hustle operated out of a Hermosa Beach garage and evolved into a full-fledged business with over $5 million in annual sales. The Brand Book shown below is a project I led and designed. The book outlines a range of topics from HippyTree’s brand identity and design philosophy to product categories and consumer profiles. It was given to employees, sales reps and international distributors as a guideline on how to talk about the brand with consumers and retail partners.