HippyTree Brand Book & History

In 2004, I founded HippyTree, an apparel brand that started as a side project in a Hermosa Beach garage and grew into a successful business with over $5 million in annual sales. One of the key projects I led was the creation of the Brand Book, which defines HippyTree's brand identity, design philosophy, product categories, and consumer profiles. This guide was distributed to employees, sales reps, and international distributors to ensure a consistent and effective brand narrative when engaging with consumers and retail partners.