More Trees Less Assholes

The “More Trees Less Assholes” campaign came about at HippyTree during the COVID-19 pandemic in 2020. We were looking for ways to boost online sales when retail stores were closed. We had seen the saying “More Trees Less Assholes” used before, but no one had branded the slogan into a capsule collection and marketed it to the surf and outdoor customer. It was a humorous campaign with a positive message that coincided well during a time of uncertainty in our world.

Below is variety of marketing imagery used to promote the campaign. As the Creative Director I oversaw and directed the design, photography and marketing.