JanSport Pack Collab

When JanSport approached HippyTree about a bag collaboration, the decision was an easy one. It was the perfect opportunity for HippyTree to partner with and learn from a well-established outdoor brand. The collaboration, named the Westward Collection, drew inspiration from both brands’ shared West Coast roots, blending JanSport’s storied history of outdoor exploration with HippyTree’s modern take on surf culture.

As Design Director and Project Manager, I led all communication with JanSport, collaborating closely with their in-house design team to ensure a seamless partnership. I also oversaw the marketing efforts to ensure the collection resonated with our shared audience and authentically represented both brands.