JanSport Pack Collab

When JanSport approached HippyTree with the interest in doing a bag collaboration the answer was an easy yes. It was the perfect opportunity for HippyTree to collaborate and learn from a well established outdoor bag company. The collaboration was named the Westward Collection based on both brands West Coast roots. Combining JanSport’s rich history of exploring the outdoors with HippyTree’s authentic take on modern surf culture was the main inspiration for the collaboration.

My role for this project was Design Director and Project Manager. I carried out all communication with JanSport working closely with their in-house design team and overseeing all marketing.